For example, if some of your fans drive a lot, they will be listening to your show in the car. Whether fans tune into your show on the treadmill or on the couch, video podcasts let them listen (or watch) in a way that suits their preferences. The great thing about adding video to your podcasts is that it doesn’t conflict with your audio-only version. Give fans the freedom to choose their format Use Spotify for Podcasters' Q&A and polls features to figure out exactly what kind of content they’re eager to consume. If you’re still not sure whether your fans want to watch your podcast, try asking them directly. You produce one episode, repurpose it in two formats: audio-only and video. Video podcasts let creators tap into the demand for video without having to create entirely new pieces of content.

There’s something about putting a face to a voice that makes video podcasts more captivating than audio alone. From quick clips they watch on their phone to long-form videos they stream on their TV, fans love to be entertained visually. Video content is a huge hit for today’s audiences. Let’s look at four reasons why podcasters are venturing into the world of video-and why you should consider it, too. Video podcasts are an impactful way to engage your fans, widen your reach, and add a new dimension to your show.

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